About Us

About Heritage Luxe

Confidence · Culture · Connection

Heritage Luxe is a modern adornment house rooted in West African tradition and the belief that confidence is a form of culture. Founded by creative entrepreneur Jaiye Collins, the brand honors the timeless practice of waist adornment through handcrafted and ethically sourced pieces that celebrate heritage, intention, and individuality.

Every strand, scent, and stone tells a story of artistry and alignment—bridging the ancestral with the contemporary. What began as a personal exploration of identity and confidence has evolved into a refined expression of cultural connection and modern luxury.

Our Philosophy

Adornment is more than beauty. It is language—an unspoken agreement between self, spirit, and legacy.

Heritage Luxe was built on three pillars: Confidence, Culture, and Connection.

  • Confidence reminds us that true beauty begins within.

  • Culture anchors us to the traditions that shaped us.

  • Connection weaves these truths together, linking the wearer to something greater—past, present, and future.

Each collection is designed with reverence for African craftsmanship and intention for the modern wearer. We honor traditional methods while embracing thoughtful innovation, ensuring that every piece is made to last, not to follow trends.

Our Craft

From luxury tie-on waist beads to intentional body adornments and ritual-inspired bath and body collections, every item offered by Heritage Luxe is created with care, integrity, and meaning.

Pieces are either handcrafted in the U.S. using materials sourced from Ghana or directly created by skilled Ghanaian artisans under fair trade practices. Each design reflects our commitment to cultural authenticity, quality materials, and personal intention.

Heritage Luxe continues to expand its offerings—introducing oils, salts, and adornment rituals that invite stillness, sensuality, and spiritual grounding without over-spiritualizing the products themselves. The adornment becomes what the wearer intends it to be.

Our Promise

Heritage Luxe exists to remind you that you are the masterpiece—
the adornment is simply the reflection.